When South Australian Aboriginal Sports Training Academy approached us to review their branding, we knew we needed to provide a professional and polished identity not only for students, but to re-position the business unit within the corporate sector. The program is an initiative of the SA Government and targets Aboriginal students who are committed to completing their studies.
Prana Studios created a memorable, fun and professional identity that was applied to a wide range of media items, from corporate printed material, school book covers, through to banners and mini bus graphics. The identity has graphic elements that show a strong connection to sport as well as Aboriginal culture. The new look provides SAASTA students and staff with a strong identity, where they feel proud to be a part of a united and professional academy.