• Loft
  • Loft Exterior Signage by Prana
  • Loft
  • Loft Interior Signage by Prana


Loft Oyster and Wine bar is new to Australia’s hospitality industry. The brief was to come up with a name and logo design for a new bar  located on Gouger Street, Adelaide.

Inspired by the location – an empty space to be transformed into a hip spot to gather with friends after work or weekends. A a rustic hand crafted logo and type were created to pull this brand together. The Loft was created.


The new visual identity has now been selected for the International Publication LogoLounge Volume 8.

Client: Loft Oyster & Wine Bar Scope: Identity

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